Just about every small business has either engaged or considered engaging in some form of e-mail marketing. With the rapid rise of companies like Constant Contact and MailChimp, it is very easy for any business, regardless of size or budget, to start building an opt-in e-mail list of customers, clients and prospects.
I just read an interesting post regarding the relevancy of your e-mail’s content. The post references a study that states the average consumer gets 44 e-mails per day. (I guess I am not average since my e-mail box sees hundreds of e-mails per day!). Of those, 25% are permission-based commercial messages.
The post goes on to list the reasons people are willing to provide their e-mail address (opt-in) to a business for further marketing. It was not surprising that the number one response is ‘to receive discounts and promotions’. Bribery can be a powerful marketing tool!
Read the entire post here.
Windhill Design just completed a complete redesign for Lansdale International in Westville, New Jersey. The project included a new design as well as the implementation of an ecommerce platform. Lansdale will use this system to all its customers to request quotes online. A secure credit application form was also implemented.
Some of the top local SEO experts share their ten cents on what factors influence local search engine rankings. These are the 7 or so business listings that appear next to a map when you do a search for something like ‘pizza manchester nh‘. The results are very telling and well within the grasp of any small business owner, looking to gain extra visibility from the prime, search engine real estate.
The article can be read here.
The latest monthly newsletter is available online. Some reason projects are featured as well as some great resources. You can read the newsletter here.
by Link on April 20, 2010
The following is a press release sent out today from the ABI.
MANCHESTER, NH – The Amoskeag Business Incubator (abi) is pleased to announce an expansion of the organization’s Business Support Committee, an advisory panel made up of individuals who generously share their time and expertise with businesses located in the abi. Dr. Mihaela Sabin, CIS Program Coordinator and Associate Professor at UNH Manchester, will offer business owners the opportunity to utilize her expertise around software system development, programming and information technology. Also joining the committee is Link Moser, proprietor of Windhill Design, who will offer guidance and assistance around Website design and development, search engine optimization and social media. The two join thirteen other advisory members who represent diverse expertise and backgrounds.
Amoskeag Business Incubator (abi) is a non-profit 501(c)(3) organization that provides affordable office space and technical assistance to early stage companies creating a supportive entrepreneurial environment that stimulates the growth of businesses, ensures economic vitality for the community and encourages job creation. For more information, please contact the abi at 629-9511, visit www.abi-nh.com or e-mail info@abi-nh.com.
