Even though the Internet has been around for over 20 years, digital marketing technologies continue to evolve at a pace that is hard to keep up with. Below are some commonly asked questions. If you have questions not answered below, please send them to us.
Commonly Asked Questions
SEO and digital marketing service pricing varies widely. It can be as little as a few hundred dollars to hundreds of thousands per month. Pricing will vary depending on if you are hiring a freelancer or an agency. Most SEO firms charge a monthly retainer with popular pricing ranging from $500 – $2,000/month. What you get for that monthly spend is often more telling than the amount itself. Be clear about your objectives and how you measure success. While SEO can be technical and hard to fully understand to someone outside the industry, the results should be crystal clear.
SEO is short for search engine optimization. Search engine optimization is just one digital marketing tactic which should be part of an overall marketing strategy. The primary goal with SEO is to optimize a web site so that it ranks higher in the search engine results pages (SERPs). This is done by modifying both on and off page factors. One page factors are those that can be directly modified on the web page itself like content, page titles, internal links and more. Off page factors are factors that are ‘off the site’ like other web sites linking to your site. It’s a combination of these factors that help influence search engine rankings.
SEO and pay-per-click advertising (PPC) are two different tools and processes with different goals so it’s not an apples-to-apples comparison. Think of SEO as a longer term strategy. It can take months of refinement to realize traffic increases from SEO while a PPC campaign can generate traffic in a matter of hours. However, remember that the moment you stop paying for traffic via PPC, that traffic goes away. If done correctly, SEO can have a lasting impact and often will yield a much higher return on investment of your marketing dollar.
Your SEO strategy starts with your goals. What are you hoping to accomplish by investing in SEO? Then, assess how SEO will fit in with all your other marketing initiatives. Where do new customers come from currently and does it make sense to invest in SEO? Look at your web site. Does it need to be updated in order to maximize the return on your SEO investment? Often times the answer is yes! Start with a comprehensive analysis of your company goals and marketing and then develop an SEO strategy based on that review.
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