Hubspot.com just published this revealing post on their blog about the top ten ways buyers find professional service providers. Instead of repeating the findings below, you can visit their post here. What I found interesting (but not surprising) is that 3 of the top 10 methods are all online.
- Industry Web Site Article or Story (53%)
- Internet Search (55%)
- Website (58%)
Education-based marketing is becoming more and more critical for B2B service providers. In this age of open and free information on the Internet, businesses of all sizes should think of themselves as publishers in addition to whatever their primary service offerings are. Publish your testimonials, white papers, press releases and marketing videos online. In most cases, it costs nothing to redistribute this content online and the potential benefits can be very measurable!