Despite Common Advice, Do Not Forget the Search Engines

I tell people to build your web site and content for users first and not specifically for the search engines. I still maintain this believe but I certainly do not advocate ignoring the search engines and the factors that influence their rankings.

Take a look at a recent blog post at http://www.seomoz.org/blog/terrible-advice-do-seo-for-users-not-engines and you’ll see a great post with graphs on how certainly factors have risen and dropped in importance over the last 12 years.