Social Media Site Demographics Data

Below are some recent statistics on four major social media sites and the
demographics from their user base.  It’s interesting to see that it’s not just
‘kids’ using these sites and further supports the value these sites have to
offer business owners trying to reach new customers.

Facebook

Founded: 2004

U.S. Unique Monthly Visitors (June 2009): 87.3 million
Year-over-Year UMV Growth: 198%

Average Time Spent (Monthly): 4 hours, 39 minutes, 33 seconds

Age: 65 and up: 6.3% 50-64: 20.5% 35-49: 32.0%
18-34: 28.0% 12-17: 7.8% 2-11: 5.4%
Income: $150k and up: 7.8% $100k – $149k: 16.4% $75k – $99k: 19.1%
$50k – $74k: 26.4% $25k – $49k: 21.0% $0k – $24k: 6.0%
No Response: 3.3%
Sex: Female: 57% Male: 43%

Myspace

Founded: 2003

U.S. Unique Monthly Visitors (June 2009): 62.8 million
Year-over-Year UMV Growth: 6%

Average Time Spent (Monthly): 2 hours, 26 minutes, 58 seconds

Age: 65 and up: 3.6% 50-64: 15.8% 35-49: 29.1%
18-34: 34.8% 12-17: 11.8% 2-11: 4.9%
Income: $150k and up: 5.1% $100k – $149k: 12.0% $75k – $99k: 16.0%
$50k – $74k: 27.2% $25k – $49k: 26.9% $0k – $24k: 9.6%
No Response: 3.2%
Sex: Female: 57% Male: 43%

YouTube

Founded: 2005

U.S. Unique Monthly Visitors (June 2009): 87.7 million
Year-over-Year UMV Growth: 22%

Average Time Spent (Monthly): 1 hours, 12 minutes, 57 seconds

Age: 65 and up: 8.2% 50-64: 20.5% 35-49: 29.5%
18-34: 26.5% 12-17: 9.6% 2-11: 5.8%
Income: $150k and up: 7.2% $100k – $149k: 14.7% $75k – $99k: 18.0%
$50k – $74k: 25.9% $25k – $49k: 23.5% $0k – $24k: 7.5%
No Response: 3.2%
Sex: Female: 52% Male: 48%

Twitter

Founded: 2007

U.S. Unique Monthly Visitors (June 2009): 21.0 million
Year-over-Year UMV Growth: 1,928%

Average Time Spent (Monthly): 31 minutes, 17 seconds

Age: 65 and up: 7.6% 50-64: 22.9% 35-49: 34.8%
18-34: 28.5% 12-17: 4.7% 2-11: 1.5%
Income: $150k and up: 9.3% $100k – $149k: 16.4% $75k – $99k: 18.8%
$50k – $74k: 23.9% $25k – $49k: 20.8% $0k – $24k: 7.5%
No Response: 3.3%
Sex: Female: 56% Male: 44%

Source: The Nielsen Co, June 2009