When WordPress first came on the scene, like many others, I thought of it only in the sense of blogging platform. Over the past 12-18 months, I’ve see it it mature into a content management system. With the addition of Pages, WordPress now is a very viable platform for any small business to consider basing their web site on. Some of the big advantages are:
- Lower Setup Cost – With WordPress being free and many web hosts like mine offering one click (okay maybe 4 clicks) setup of WordPress, it’s very hard to beat the price. There are hundreds of free themes or layouts available online as well as low cost premium themes to give you a nice design.
- SEO Friendly – Out of the box WordPress already has some good code structure for SEO. However, certain themes are fully optimized for SEO and additional, free plugins can be loaded to help even more
- Widgets & Plug-In’s let you expand on the features and options – WordPress can be used for just about any kind of web site. There are thousands of plugins available and the option to have one custom developed that will further extend the power of WordPress.
- Social Media Ready – the real plus to WordPress is it has built in tools for RSS feeds so your visitors can follow your site’s updates with a RSS Reader. Very handy for those of us who are hesitant to sign up for yet another e-mail newsletter. Plus, with the addition of two simple, easy to setup plugins, your web site updates can AUTOMATICALLY get pushed to your Twitter account and Facebook page. Very cool and a big time saver.
While WordPress may not be the perfect solution to every business web site, it really is worth a look for small businesses on tight budgets. It is easy to learn and work with and has the ability to be customized as much or as little as you need it to be.