I’ve read a lot of books on search engine optimization over the years. Some get sent right back or sold and the ones that make ‘the cut’, get a spot on my bookshelf. “Search Engine Optimization: An Hour a Day“ by Jennifer Grappone and Gradiva Couzin is one book that I highly recommend. It offers an easy to read format that gives you a very clear, understanding of SEO and how you can make immediate improvements to your web site. They include worksheets and links to online resources. You can buy this book on Amazon.com for $19.79. In my opinion, this is a great place to start when you want to learn more about improving your web site’s rankings.