SEO Keyword Research
Successful SEO starts with accurate keyword phrases.
Keywords and keyword phrases are the heart of any SEO effort.
Without accurate keyword research, you risk optimizing for the wrong keywords
and loose time and money in the process. You also risk frustrating web searches
by offering up content that is not what they are looking for.
Keyword research starts will creating a list of all the variations of keywords
and terms that you think a prospective site visitor would search for in order to
find your web site. This is a brainstorming session so don’t hold back. Add any
many words or phrases you can think of to this list. When your list is done,
it’s time to go online and use some of the tools available for keyword research.
Google’s AdWords Keyword Suggestion Tool and Overture(Yahoo!)’s PPC tool are
some free tools to help you see what variations have the most competition and
the most traffic.
Optimizing for search terms that have little or no traffic may not generate the
results you desire. Optimizing for a very competitive or high traffic search
term, may not be an easy task and may not be targeted enough for your web site.
If you wanted to be #1 for the term ‘real estate’ and your site doesn’t cater to
real estate in every corner of the globe, you risk getting visitors that can’t
find what they are looking for on your site. It would also be a monumental
effort to try and rank a site for such a generic, competitive term.
The recommended terms to start with are terms that define your niche well and
have moderate traffic and modest competition. In following the real estate
example above, terms like ‘nh lakes region real estate’ and ‘ concord nh real
estate’ would be easier to rank for and less competitive because of their
localized nature.
While researching keywords and search terms, you can take a look at the online
competition. You can determine how optimized the competition is and make a
determination if the popularity of the keyword phrase is enough to optimize for
that term.
It is important to spend enough time researching keywords for your web site so
that you fully understand the level of competition and have compiled a highly
targeted list of phrases to optimize for.
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