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May 27, 2010
Hello *|FNAME|*,
Spring is finally here in New England and like most of you, I am looking forward
to a long weekend. This month I have worked on some great projects. Two are
highlighted on the right. Watermark
Construction had their old, static, site converted to Wordpress. Now they
have a site that is easier to manage in-house, social media ready and search
engine optimized.
Miracle Farms Landscaping
is another Wordpress conversion. We are aggressively building content by adding
photo, how to videos and more and then repurposing that content for sites like
YouTube, Facebook and Twitter. If you are looking for examples of content, check
out their site.
Your Web Site is Your Marketing "Hub"
Your web site/blog is the center of all your marketing. Even offline marketing
leads back to your web site. Think about a prospect who meets you at a tradeshow
or is referred to you by a happy customer. One of the first things they will do
is research you online... on your web site. Given how critical your web site is
to your entire marketing system, it needs to be professionally designed, rich in
relevant content and optimized for search engines. I created a diagram of my
'hub' concept to illustrate this.
Automatic, Secure Online Backup FREE!
Mozy Backup
- If you don't have an automated backup plan in place, then you are seriously at
risk of loosing data. I have been using a service called
Mozy for several years and highly recommend it. You can back up up to 2GB of
files for free. Unlimited storage is just $4.95/month. Get 10% OFF if you sign
up by the end of May. Use PROMO CODE 'MAY'.
Facebook for Business - eBook
If you are still not sure about the business value of Facebook, then be sure to
read this free, 22-page ebook. Written by
the folks at Hub Spot, it offers usable, specific tips and suggestions on how to
leverage Facebook's huge user base and generate more exposure for your
business.
Consulting Plans from Windhill Design
Need help keeping on top of online marketing? Having trouble getting traction
with social media tools like YouTube and Facebook? Wish that you could get some
professional advice specific to your business? Then consider hiring me as your
personal, online marketing consultant. I have created some standard
consulting plans to address
these needs and help you realize a positive return from online marketing. Plans
can be customized so if you have an interest, call me at 603-581-2675 so we can
discuss.
I would like your feedback on how to improve this newsletter. Would you like
to see more content, less content, more screenshots and case studies? I know you
get lots of e-mail and I don't want this to be perceived as 'junk' so let me
know how to make it useful and worth your time.
Have a safe and enjoyable Memorial Day weekend!

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