Grow your web sales and market in the online environment

The online experience has changed dramatically over the past few years. For most businesses, a static web site exposes them to only a fraction of what the internet now offers.

It is more important than ever to be able to conduct a sales transaction online, and advertise and promote your business through online media. For many it’s become critical to allow customers access to confidential information they need. There are new and productive ways to communicate with your market that builds your brand, creates awareness, and enhances your searchability.

Windhill Design is dedicated to keeping up with the latest online developments and incorporating them into your web site and online marketing programs. We’d enjoy discussing how these approaches, and more, can help your business grow and thrive in the online environment:

E-commerce suites. Could your business benefit from direct online sales? Increasingly, there are very good, customizable e-commerce suites and shopping carts available. Windhill Design has the knowledge and experience required to help you select the right option, adapt the e-commerce suite to your needs, and create a seamless interface with your web site to help you build your bottom line.

Secure customer login. Many businesses now make confidential customer account or client project information available online with username/password protection. It enhances customer service and helps get important work done. Similar to e-commerce suites, we are finding good, customizable options available to businesses. We’ll apply our expertise to help you create a secure area that will result in a great customer experience.

Online marketing advertising and promotion. The internet is a growing advertising medium in its own right. Windhill Design will help you assess the alternatives and design marketing campaigns geared for the online world. Done well, they can really make a positive difference. Our work includes banner advertisements, e-mail based promotions, e-newsletter communications, PDF-based promotional materials, and online video demonstrations. As the web evolves, the list keeps growing!

Pay-per-click marketing. For many businesses, pay-per-click (PPC) seems expensive and reserved exclusively for the “big players.” Not true! After creating an account with Google AdWords, Yahoo Marketing and/or MSN, we research keyword phrases that apply to your web site's pages. We write the ads and set the budget. Key words are “purchased” through bids. The process can be managed to accommodate budgets large and small. Each ad can also be targeted to specific pages on your site so the visitor goes directly to the information they are looking for.

Windhill Design will professionally manage your PPC campaigns: from defining objectives and analyzing keywords, to optimizing your ad copy and bidding. We can setup a PPC account today and be on the first page of Google tomorrow. We also implement Google Analytics to assist with conversion tracking and the return on investment (ROI) for your pay per click campaigns.

Google Ad Sense program integration. Many are unaware of Google’s Ad Sense program. Simply put, the program allows you to earn revenue from your web site by allowing Google to place targeted text ads. We insert specific programming code to your web site page(s). Google then displays contextual text ads in the location of the code each time that page is viewed by one of your visitors. When a visitor clicks on the ad, you earn a fee. We can block selected web sites from being displayed including competitor's sites.

Several web site owners are generating sizable incomes from the program. It's important to realize that Ad Sense may not be appropriate for every web site but for some sites it can be very attractive. Based on our business analysis, Windhill Design will help you integrate the text ad blocks in to your site and style the ads to match your web site's design.

Blogs. Windhill Design approaches blogs with a pragmatic attitude and an eye on your bottom line. They sometimes seem very trendy; do they work? At Windhill Design, we believe a well developed and carefully constructed blog can accomplish a number of things. It can increase your web site’s searchability and make it easier for people to find your company. A blog can enhance customer loyalty and a sense of belonging to a group. Also, a blog can further develop your brand by telling your story in a slightly different way, and providing a platform to demonstrate your expertise. Content is critical in a blog. It is not advertising. However, it can result in increased inquiries, sales growth, and repeat business.

Social networking. Facebook, YouTube, LinkedIn, Twitter; these are mentioned everywhere these days. Are they worth the effort? Our view of these activities is very similar to our view of blogging. Social networking can increase your web site’s searchability and make it easier for people to find your company. A Facebook profile or Facebook Group can enhance customer loyalty and a sense of belonging. Social networking can further develop your brand by telling your story and demonstrating your expertise in a different environment. Like blogging, content is critical. It is not advertising. However, it can result in increased inquiries, sales growth, and repeat business.

At Windhill Design, we like to organize these efforts so that content can be easily “re-purposed.” For example, a blog post might be set up to automatically upload to your Facebook Wall. Many companies have had success posting brief testimonial videos to YouTube to generate inquiries.

Interested in going beyond “brochure-ware”? So are we! Please give us a call and we’ll assess the opportunities for your business.